Who’s Your Persona? - TSI12.4

This week’s ExpoChat was all about creating and using attendee personas, and while we had a lively discussion (see transcript here), there was a very valid point raised at the end: “Why aren’t more people participating in this chat?” Good question! I think the answer might be that until this week’s ExpoChat, many people in the trade show world weren’t familiar with the term “buyer personas.” If you’re one of them, consider this your ‘Personas 101’ tutorial! Prefer to listen to this article? Just click on the play button at the bottom of this entry! Okay, so let’s begin with