Why 2019 Could Mark A Massive Push To In-App Header Bidding

An episode of the Mobile Presence podcast, hosted by WMR.FM, titled "Why 2019 Could Mark A Massive Push To In-App Header Bidding" was published on January 16, 2019 and runs 36 minutes.

January 16, 2019 ·36m · Mobile Presence

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Summary

We get past the hype to dissect and discuss the major trends sure to have a significant impact on mobile app marketing in 2019, starting with the buzz around in-app header bidding. The concept is about allowing the apppublisher to offer up all of their inventory at once to all of their demand sources to get the best deal. Our host Peggy Anne Salz brings back Saurabh Bhatia, CEO and Co-Founder of Chocolate, a leading mobile video advertising firm, for an encore appearance on Mobile Presence for a hard-hitting analysis of the benefits and the challenges, which include lower latency (offering audiences a better ad experiences) and open auctions, promising app publishers increased ad revenue and improved yield management. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Episode Description

We get past the hype to dissect and discuss the major trends sure to have a significant impact on mobile app marketing in 2019, starting with the buzz around in-app header bidding. The concept is about allowing the apppublisher to offer up all of their inventory at once to all of their demand sources to get the best deal. Our host Peggy Anne Salz brings back Saurabh Bhatia, CEO and Co-Founder of Chocolate, a leading mobile video advertising firm, for an encore appearance on Mobile Presence for a hard-hitting analysis of the benefits and the challenges, which include lower latency (offering audiences a better ad experiences) and open auctions, promising app publishers increased ad revenue and improved yield management.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy