Why 70% of Change Initiatives Fail (Harvard Business Review, John P. Kotter)

Did you know that an astonishing seventy percent of corporate change initiatives fail? Not because of faulty software or bad strategy, but because of basic human psychology. In today's 5-minute briefing, we explore the core insights from HBR's 10 Must Reads on Change Management, focusing on the seminal work of Harvard Business School professor John P. Kotter. Discover why you can't just reorganize a spreadsheet to create a revolution—you have to change human behavior. We uncover the critical difference between merely managing processes and actually leading people, and why manufacturing a fake crisis destroys trust.Enjoyed this? Upgrade to Premium to unlock our full 20-minute deep dive. In the premium episode, we break down Kotter’s legendary 8-Step Process for Leading Change and explore how Best Buy used this exact framework to pull off one of the greatest corporate comebacks of the 21st century.Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!