EPISODE · Apr 9, 2026 · 38 MIN
Why 90% of Marketing Budgets Are Wasted And No One Says It
from The Online Prosperity Show · host Prosper Taruvinga
Why does marketing feel expensive… yet still underperform?On this episode of the Online Prosperity Show, Prosper Taruvinga speaks with Lisa A Cole of 2X about how businesses can stop wasting marketing resources and start building scalable, measurable growth systems.Lisa shares insights from 20+ years in B2B marketing leadership, including:• Turning marketing into a revenue driver• Using AI strategically• Scaling without increasing headcount• Improving operational efficiency• Fixing broken marketing systemsAuthor of Brand Gravity and The Revenue RAMP, Lisa brings practical wisdom for leaders who want smarter growth—not just more activity.If your business is spending on marketing but struggling to see ROI, this episode is for you.🔔 Follow the Online Prosperity Show on Spotify for more transformational conversations around prosperity, business growth, and living better.📘 Books: https://lisacole.ai/books🌐 Lisa Cole: https://www.lisacole.ai🌐 2X: https://www.2X.com#OnlineProsperityShow #MarketingGrowth #LisaCole #BusinessPodcast #AIMarketing #B2BSuccess
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Why 90% of Marketing Budgets Are Wasted And No One Says It
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