Why 90% of Sign Shop Ads Fail (Ex-Googler Explains)

Peter Guba spent 8 years working inside Google with over 1,000 different accounts before starting his own paid ads agency, Profit Mill. In this episode, he reveals why most sign shops are burning money on Google Ads and shares the simple strategy that actually works.##-##Key Points Discussed:Why Google Ads fail: The real reasons 90% of sign shop advertising campaigns don't work (and it's not what you think)The $500 test: How to start Google Ads the right way without betting the farmUnit economics breakdown: The math every sign shop owner needs to know before spending a dollar on adsLocal vs. product ads: Which Google ad types actually work for sign shopsThe attribution problem: How to track if your ads are actually generating salesWebsite optimization: Why your Google Ads success depends more on what happens AFTER the clickClosing the loop: The simple question every sign shop should ask every customer##-##Links:Profit Mill: https://profitmill.io##-##Timestamps:00:00 - Intro01:27 - Why Peter left Google after 8 years04:40 - The agency problem: Why 90% don't deliver09:12 - When sign shops should (and shouldn't) use Google Ads13:55 - The only ad strategy sign shops actually need22:12 - Local campaigns vs. search ads28:07 - Biggest mistakes sign shops make31:12 - Budget recommendations and unit economics38:18 - Tracking results and attribution43:20 - Website optimization for ad traffic52:30 - How to avoid getting burned by agencies57:05 - The future of Google Ads for sign shops##-##Are you a sign or print shop owner? Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.