Why 95% Algorithmic Placement Will Kill Traditional Marketing

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nelly Voukaki, Co-Founder and Chief Customer Officer at Looper Insights. Looper Insights revolutionized how major entertainment studios track and optimize their content placement across streaming platforms, connected devices, and digital storefronts. Starting from a compliance problem in transactional stores, Nelly and her team built a platform that monitors pricing, availability, and merchandising placement for thousands of titles across 30+ countries and multiple platforms. Through innovative hardware solutions that mimic human behavior to track connected TV interfaces, they provided studios with unprecedented visibility into how their content competes for attention in the streaming ecosystem. Topics Discussed: Building a technical solution to solve content compliance and placement tracking across streaming platforms Creating hardware solutions that mimic human behavior to monitor connected TV interfaces Developing weighted share of voice metrics to assign dollar values to editorial placements Correlating content placement data with performance metrics to optimize marketing spend Navigating the shift from editorial to algorithmic content placement on streaming platforms Understanding the competitive landscape of content merchandising across different streaming services Leveraging AI and data analytics to optimize content marketing strategies