Why a Bookkeeper Should Rethink Their Pricing

How should a modern bookkeeper price their services? In this episode, we explore why the traditional hourly model no longer works, how a bookkeeper can price with confidence, and why delivering value should always come before competing on price. Whether you’re a new bookkeeper or an experienced bookkeeper, you’ll discover practical advice to help you build a more profitable bookkeeper business, have better pricing conversations, and charge for the value you create rather than the time you spend. Connect With Matthew ➡️ www.mplusaccountancy.com Connect With Nadia ➡️ https://birdsongaccountancy.co.uk/ Connect With Jack ➡️ uk.linkedin.com/in/jack-choppin-14670944 Connect With Kate ➡️ linkedin.com/in/kate-hayward-77ab6848 Connect With Julie ➡️ https://www.holliesbookkeeping.co.uk/ ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast. ----- Chapters: 00:00:00 - Why the Old Pricing Model Must Change 00:00:39 - Matthew Meston: Building Confidence and Pricing Structures 00:04:31 - Nadia Gibbs: Transactional and Value-Based Pricing 00:06:28 - Repricing Clients and Making Room for Better Ones 00:07:09 - Jack's Framework for Sales and Client Success 00:09:12 - The Shock and Awe Pack 00:10:27 - Creating an Exceptional Free-Trial Experience 00:12:43 - Scaling Generosity and Creating Raving Fans 00:16:04 - Kate Hayward: Balancing Xero's Pricing and Customer Value 00:18:34 - Financial Literacy and the Value of Real-Time Insights 00:19:37 - Julie Williams: Starting and Growing Her Practice 00:21:46 - Building the Right Technology Stack 00:23:43 - Moving Beyond Time-Based Pricing #bookkeeper