EPISODE · Aug 29, 2025 · 1H 5M
Why a Brewery Put Bitcoin on Its Balance Sheet
from The Bitcoin Collective · host Jordan Walker
James, founder of Brulo, joins Jordan to share his journey from building Beer52, one of the UK’s largest craft beer subscription businesses, to launching Brulo, an alcohol‑free brewery now recognised as the world’s first Bitcoin treasury brewery.They explore James’s entrepreneurial path, the rise of alcohol‑free beer, and why Brulo converted its cash reserves into Bitcoin. James discusses building a brand that people connect with, the challenges of educating customers about Bitcoin, and how businesses can help normalise adoption.Follow James + Brulo:Website: https://www.brulobeer.com/CrowdCube: https://www.crowdcube.com/early-access/brulobeer/00:00 – Introduction and Background03:30 – The Journey into Craft Beer06:04 – Building Beer 52: The Early Days08:40 – Challenges and Lessons Learned11:04 – Transitioning to Alcohol-Free Beer13:40 – The Rise of Alcohol-Free Options16:26 – Branding and Design Philosophy19:09 – The Bitcoin Connection21:49 – Bitcoin Treasury Strategy24:20 – Community and Education27:21 – Future Plans and GrowthFollow Jordan:💬 X: https://x.com/JayW132💼 Linkedin: https://www.linkedin.com/in/jordan-walker-293955106/💡 Got an idea for the podcast or feedback? Email: [email protected]📬 Read our newsletter: https://newsletter.bitcoincollective.co/All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice.The World’s First Bitcoin Brewery
What this episode covers
James, founder of Brulo, joins Jordan to share his journey from building Beer52, one of the UK’s largest craft beer subscription businesses, to launching Brulo, an alcohol‑free brewery now recognised as the world’s first Bitcoin treasury brewery.They explore James’s entrepreneurial path, the rise of alcohol‑free beer, and why Brulo converted its cash reserves into Bitcoin. James discusses building a brand that people connect with, the challenges of educating customers about Bitcoin, and how businesses can help normalise adoption.Follow James + Brulo:Website: https://www.brulobeer.com/CrowdCube: https://www.crowdcube.com/early-access/brulobeer/00:00 – Introduction and Background03:30 – The Journey into Craft Beer06:04 – Building Beer 52: The Early Days08:40 – Challenges and Lessons Learned11:04 – Transitioning to Alcohol-Free Beer13:40 – The Rise of Alcohol-Free Options16:26 – Branding and Design Philosophy19:09 – The Bitcoin Connection21:49 – Bitcoin Treasury Strategy24:20 – Community and Education27:21 – Future Plans and GrowthFollow Jordan:💬 X: https://x.com/JayW132💼 Linkedin: https://www.linkedin.com/in/jordan-walker-293955106/💡 Got an idea for the podcast or feedback? Email: [email protected]📬 Read our newsletter: https://newsletter.bitcoincollective.co/All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not meant to represent financial, trade or investment advice.The World’s First Bitcoin Brewery
NOW PLAYING
Why a Brewery Put Bitcoin on Its Balance Sheet
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m