Why a Durable Identity Data Model is Critical for Digital Marketing

from Digital Transformation Podcast · host Kevin Craine

Nikhil Raj discusses why a durable identity model is becoming the foundation for modern data and digital marketing strategies. Mikhil is CEO of MetaRouter, and an expert in customer data platforms, cross-channel analytics, and translating complex identity and data strategies into measurable results. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodast.net/guest Do you want to be a sponsor? https://DigitalTransformationPodcast.net/sponsor

Episode metadata supplied by the publisher feed · Published Oct 9, 2025

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Why a Durable Identity Data Model is Critical for Digital Marketing

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