Why "A Good Book" Isn't Enough with Ally Machate

What if the book you're pouring months into isn't actually the book your business needs?Ally Machate is the founder and CEO of The Writer's Ally, a bestselling author and publishing consultant who has led serious authors toward success since 1999. With a background as a "Big Five" editor at Simon & Schuster, she's built a career helping nonfiction authors write strategic, high-quality books that actually serve their business goals, not just sit on a shelf.In this episode, Ally shares what she learned inside traditional publishing about what makes a book marketable, why so many brilliant experts pour time and money into books that never serve their goals, and what it actually means to write the "right" book. She also breaks down the three paths to publication and why book sales shouldn't always be the goal.What We Talked About:What she learned about marketable books at Simon & SchusterWhy "a good book" isn't the same as the right bookHow to avoid writing the wrong book for your businessThe three paths to publication, and which one fits youWhy book sales aren't always the right goalChoosing the right team to bring a book to lifeConnect with Ally Machate:Website: thewritersally.comFacebook & LinkedIn: linked on her profile