Why a Multi-Generational Business Turned to Bitcoin | Ben Berry #212

Ben Berry, Managing Director at English Lakes Hotels and Low Bay Resort and Spa, joins Jordan to discuss what it really takes to integrate Bitcoin into a UK hospitality business.They cover how you build a true resort experience in the Lake District, where AI tools like ChatGPT are already improving marketing and operations, and why hospitality still relies on people even as automation accelerates. Ben also shares his Bitcoin journey, why he sees “Bitcoin and everything else” as two separate baskets, and how he’s driving adoption through payments, holding BTC, and building a circular economy with suppliers.🇬🇧 English Lakes is a member of the Bitcoin Business Network, find out more: https://bitcoincollective.co/bbn/CONTACT JORDAN:X: https://x.com/JayW132LinkedIn: https://www.linkedin.com/in/jordan-walker-293955106/Email: [email protected] BEN:X: https://x.com/BenBrryLinkedIn: https://www.linkedin.com/in/ben-berry-170b2258/English Lakes: https://englishlakes.co.uk/CHAPTERS:00:00 Welcome to Low Bay01:49 Family Legacy Since 195204:39 Why Bitcoin Fits a Family Business06:46 Building the Resort and Spa08:26 Bitcoin Business Network09:47 Inside the Resort11:13 Hotel to Resort13:51 Taking Over as MD18:39 Kids, Legacy and AI25:05 How They Use AI36:12 Pivot to Bitcoin37:41 First Bitcoin Rabbit Hole38:48 Altcoins and Early Mining39:33 Coinbase Doubts and Ripple41:53 Back in 201744:02 Leverage and Low Time Preference45:12 Bitcoin and Politics48:18 Elected by 7 Votes54:31 The Dark Side of Politics01:01:38 From Council to Company01:04:40 Integrating Bitcoin Payments01:09:27 Training the Team01:11:12 Final Thoughts and InvitationREAD OUR NEWSLETTER:https://newsletter.bitcoincollective.co/LISTEN / SUBSCRIBE:Spotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eecApple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWNYouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not financial, trading, or investment advice.EDITED BY JAMES PEARCELinkedIn: https://www.linkedin.com/in/james-pearcesf/Available now on YouTube and all major podcast platforms.Why This Resort Accepts Bitcoin Payments#Bitcoin #BenBerry #BTC