Why a Single Button Copy Change Boosted Conversions 27 Percent

In this episode of The Funnel Podcast, Lucas and Luna dive into a specific case study: how a B2B SaaS company increased demo request conversions by 27 percent simply by changing the call-to-action button copy from 'Get a Demo' to 'See How It Works'. They break down the psychology behind action-oriented vs. benefit-oriented copy, the A/B test setup, and the surprising results across different audience segments. The hosts also discuss why the same change might not work for every business and how to run your own button copy experiments without wasting traffic. If you've ever wondered whether your CTA is costing you conversions, this episode gives you a concrete, low-effort test to try this week. #ConversionRateOptimization #CTACopy #ButtonCopy #ABTesting #B2BSaaS #DemoRequest #MarketingPsychology #LandingPage #UserExperience #Copywriting #MarketingExperiments #DataDrivenMarketing #GrowthHacking #ConversionFunnel #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo