Why Account Based Marketing struggles to scale

Data shows that up to 80% of Account-Based Marketing programs fail to meet expectations.Dave strips away the illusions actively undermining modern targeting, discussing:Why chasing a fixed list of dream logos can be closer to gambling than strategic targeting.The immense risk of using Generative AI to fake human intimacy with discerning B2B buyers who can smell synthetic content a mile away.The critical difference between Key Account Management and why marketing must tailor to the shared challenge.