Why Ad Frequency Caps Matter More Than You Think

Episode 35 of Marketing Analytics with Fexingo dives into the underappreciated power of ad frequency caps. Lucas and Luna explore how setting the right frequency limit can dramatically improve campaign ROI, reduce ad fatigue, and prevent brand harm. They walk through real data from a 2025 e-commerce case where capping frequency at three impressions per user per week lifted conversion rates by 18 percent while cutting wasted spend by 22 percent. They also discuss how frequency caps interact with attribution models, why overexposure can inflate last-click credit, and practical tips for setting frequency limits across channels like social, display, and video. If you've ever wondered why showing an ad too often can backfire, this episode has the numbers and strategy you need. #AdFrequencyCaps #MarketingAnalytics #CampaignROI #AdFatigue #FrequencyManagement #AttributionModels #DigitalAdvertising #MediaPlanning #ConversionOptimization #WastedAdSpend #EcommerceMarketing #SocialMediaAds #DisplayAdvertising #VideoAdvertising #BrandSafety #DataDrivenMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo