Why Adding SEO as a Lead Generation Strategy Can Set You Up For Success with Kim Fisher [Ep 101]

This week we're chatting all things SEO with a new friend of mine, Kim Fisher. If you're anything like me, you struggle to keep up with all the social trends that seem to come and go - well, when you focus on something as steadfast as SEO, you don't have to worry quite so much! I'm excited to dive into this topic with Kim as we chat about how you can add SEO into your business to fuel your lead generation! Let's go. WE CHAT ABOUT:Where to start with SEO for your business and the importance of knowing your ideal client really well. How to do keyword research to inform the content that you’re creating and why it can be helpful to research what your competitors are ranking for.How to know if your SEO efforts are actually workingThe #1 mistake Kim sees small businesses making all the time when it comes to SEOThe best place to start when it comes to creating long form, SEO optimised content that google will love (using your niche, she shared a great starting point using the ‘what is…’ example)TOOLS MENTIONED:Answer The PublicUbersuggestSemrushABOUT KIM: The founder of 13 Emeralds Marketing with an MA in digital marketing, Kim helps business owners optimize their SEO so that they can get long-term results with ease. Her goal is to help business owners gain more clients, grow their business, and give them the ease of having leads come to them!CONNECT WITH KIM: Website: 13 Emeralds MarketingInstagram: @13emeraldsmarketingReady to grow your business without social media or burnout?🎉 Join Email Marketing Skool here:https://www.skool.com/email-marketing-skool/aboutp.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!