Why Advanced Care Planning Matters For Everyone with Tatiana Fofanova, CEO of Koda Health

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency.  Learn how to accelerate your growth by going to outcomesrocket.com Having an advanced care plan not only respects patient wishes but can also significantly reduce healthcare costs.  In this episode, Tatiana Fofanova, CEO of Koda Health, discusses how her company assists patients and healthcare providers in making difficult healthcare choices and developing plans like advance directives and medical power of attorney. Tatiana highlights the alarming statistic that 70% of healthcare costs are attributable to the sickest 10% of the population, with a large portion occurring in the last year of life. She emphasizes that many of these costs are avoidable and unwanted with proper planning. Koda Health partners with payers and health systems to offer these services, removing financial and health literacy barriers to ensure equitable access. Tatiana also shares a valuable sales hack as a treat for the listeners: secure a meeting with new contacts right at a conference to maintain momentum.  Tune in and learn how proactive planning can improve patient care and reduce healthcare expenses! Resources:  Connect and follow Tatiana Fofanova on LinkedIn. Learn more about Koda Health on their LinkedIn and website. Fast Track Your Business Growth: Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com