Why Aged Care Has a Brand Problem (and How to Fix It) with Anthony Nguyen

Four out of five older Australians say they’d rather not enter residential aged care. That’s not just a statistic—it’s a brand crisis.  Today’s guest is on a mission to flip that script.Anthony Nguyen, recruiter and host of the Pioneers in Aged Care podcast, is trying to bring ‘sexy’ back to aged care—by changing the way we tell our stories, attract our workforce, and reimagine what it means to age well. See omnystudio.com/listener for privacy information.