Why Agriculture Is not One-Size-Fits-All

In this episode of AgriCurious, we sit down with Dr. Jennifer Jo Thompson, an anthropologist and faculty member in the Department of Crop and Soil Sciences at the University of Georgia, to explore the complex human side of agriculture and food systems. Using cover cropping as a key example, the conversation looks at farmer decision-making, risk perception, sustainability, and communication strategies. Dr. Thompson explains why agricultural outreach is never one-size-fits-all and shares how trust, lived experiences, and social realities shape the way farmers respond to agricultural information, technologies, and change.After listening, please take 10 seconds to share your feedback at bit.ly/agricurious.