Why AI Enables a Redefinition of Customer Value

Episode #254:Christy Marble, Chief Marketing Officer at Siteimprove, explains why AI is changing what “value” means in B2B. She argues that buyers want outcomes, not tools, and that AI makes it easier to deliver those outcomes. She also shares how agents and orchestration can connect systems to create seamless experiences. The result is faster execution, clearer value, and stronger alignment with growth.“Use AI to deliver the value for your customers that you’ve always wished you could do. You’ll differentiate and you’ll win.” - Christy MarbleIn this episode, Christy explains how AI is shifting B2B value from features to outcomes. She breaks down why orchestration matters in complex tool environments, how buyer behavior is moving toward answer engines, and why leaders must connect growth, CX, and revenue in a measurable way.Follow Christy Marble on LinkedInFollow Steve MacDonald on LinkedIn