Why AI-First Teams Rethink Every New Hire

Most firms treat AI as another productivity tool. The bigger shift is deciding which work still needs a person and which work should be handled by systems and agents.Jenna Pipchuk from Big Geo is building a growth function around that decision. Her team uses an AI-first operating model, evaluates agents alongside every new hire, and turns sales conversations into faster positioning and marketing decisions.But faster execution does not solve every growth problem. Partner-led growth is working. Traditional cold outreach is becoming less reliable. The real advantage comes from redesigning the operating model, not simply producing more activity.Guest: Jenna PipchukLinkedIn: https://www.linkedin.com/in/jpipchuk/Website: https://biggeo.comHost: Leonard De BeerHelping fractional executive firms get more clients through strategic outreachLinkedIn: https://www.linkedin.com/in/leonard-de-beer/