Why AI Isn’t Killing Search (And What to Focus on Instead) with Tony Pataky (Procore)

Does 2026 really mark the beginning of the end for SEO, or are we missing the bigger picture on how search is evolving?In this episode, Kevin sits down with Tony Pataky, Director of Global SEO and Search at Procore, to cut through the noise around the massive search disruption that hit in Q4 2024. Tony brings a refreshingly grounded perspective on why the organic traffic panic may have been premature and shares the data-backed strategies Procore used to navigate the chaos.Key Topics Discussed:Search Algorithm Chaos: Breaking down the Q4 2024 changes that caught most marketers off guardLLM Impact Reality Check: Why AI search tools are expanding the customer journey, not killing GoogleOrganic Traffic Recovery: Tactical approaches to rebuilding search performance after algorithm hitsPerformance-Based SEO: Using data to build more resilient search strategiesFuture Search Landscape: What B2B marketers need to prepare for in the evolving search ecosystemGuest Info: Tony Pataky: LinkedInTony's Newsletter, Search Velocity. Procore: https://www.procore.com/I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com