"Why AI Literacy Is the Real Power Move for Today's Growth Operators" featuring Emily Maxie

Episode Summary This episode of PROMPT This is a practical master class on how AI is actually being used inside modern go-to-market teams. Emily Maxie breaks down what it means to be a Chief Growth Officer today, where sales and marketing are no longer separate functions and AI is not a side experiment. She explains why most AI content strategies fail, how “AI slop” has flooded the market, and why experience, expertise, authority, and trust still matter more than output volume. The conversation goes deep into execution. Emily shares how she personally built and deployed 28 custom GPTs, how she tracks real ROI in hours and dollars saved, and how AI enables her team to move faster while uncovering insights they could not access before. From AI-powered competitive intelligence inside Slack to ChatGPT acting as a virtual focus group, this episode is packed with real examples instead of hype. If you are a sales, marketing, or revenue leader trying to figure out where AI fits and how to start without getting overwhelmed, this episode provides a clear, grounded path forward. This episode is part of our Modern GTM Series, where operators share how AI is reshaping sales, marketing, and strategy. Explore the full series here → https://www.promptthis.ai/PROMPT-This-Podcast-GTM-Series   Guest Introduction Emily Maxie is the Chief Growth Officer at Firm360, an accounting practice management platform built specifically for accounting firms. She has spent her career as a revenue-oriented marketer, moving from head of marketing and CMO roles into full ownership of sales and marketing as a single growth function. Emily is also a respected voice in the B2B SaaS community for her hands-on approach to AI adoption. She is known for challenging the idea that more content automatically drives growth, and for showing how AI only delivers results when it is tightly aligned with go-to-market strategy. In this episode, she shares real examples from inside her own team, including how she has deployed nearly 30 custom GPTs across sales and marketing.  AI Challenge  Build your own AI focus group inside ChatGPT. Instead of guessing what your buyers want or paying for expensive focus groups, create a custom GPT that represents your ideal customer profiles. Use it to test messaging, campaign ideas, positioning, and even swag concepts before you go to market. Get started here:   https://www.promptthis.ai/blog/how-to-create-an-ai-focus-group-in-chatgpt Explore past challenges and tools:  https://www.promptthis.ai/blog  If you have an AI story to share and want to be on the show, visit https://www.promptthis.ai and use the Contact Us form. Chapter Breakdown  00:00 – Welcome to Prompt This The hosts set the tone for a practical conversation on AI and go-to-market execution. 01:38 – Meet Emily Maxie Emily shares her background and path to becoming Chief Growth Officer at Firm360. 03:45 – Why AI Literacy Is No Longer Optional How Emily recognized the AI shift early and decided to lean in rather than fall behind. 05:54 – Sales AI Myths and Misconceptions Why AI is not replacing people and where human judgment still matters most. 08:45 – Why More Content Does Not Equal More Growth The rise of AI slop and why unique perspective is the real differentiator. 10:43 – What an AI-First Go-To-Market Team Looks Like Fewer people, more leverage, and why Emily invests 10 percent of her team’s time in AI learning. 13:30 – Measuring AI ROI in Real Terms How Emily tracks time saved, usage, and dollar impact across custom GPTs. 15:20 – ChatGPT as a Focus Group Using buyer personas to simulate customer feedback without expensive research. 17:15 – Why ChatGPT Was the Starting Point Tool choice, fluency, and why commitment matters more than platform loyalty. 18:45 – From Meal Planning to Revenue Strategy Why starting with personal use cases accelerates business adoption. 19:40 – Inside the 28 Custom GPTs Examples including competitive intelligence, product knowledge, and campaign planning. 23:00 – Build vs Buy Decisions Where custom GPTs make sense and where purpose-built tools win. 25:00 – Advice for CROs and Revenue Leaders How to start, what to build first, and why tracking ROI early matters. 28:30 – AI Beyond Work Trip planning, home remodeling, transcription, and everyday AI use. 32:50 – This Week’s AI Challenge Build your own AI focus group based on your ICP. 34:00 – Where to Find Emily Connecting with Emily on LinkedIn and learning more about Firm360.