EPISODE · Mar 23, 2026 · 19 MIN
Why AI Projects Fail: The Brutal Truth About Focus and Execution
from Enterprise AI PULSE Hosted by Douglas Ross · host EnterpriseAI
In this episode of The Backlog Podcast, James Masella speaks with Douglas Ross, CEO of Enterprise AI and co-founder of ADAPTOVATE, to challenge conventional thinking on AI adoption. They unpack why most AI pilots fail, the myth of prioritisation, and how leaders should instead focus on bottlenecks, data precision, and ruthless execution to drive real business value.www.enterpriseaigroup.comwww.adaptovate.com
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Why AI Projects Fail: The Brutal Truth About Focus and Execution
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