Why AI Search Is Killing Your Traffic (And How to Fix It)

Send us Fan MailPlease Like and Subscribe!https://www.youtube.com/@gurmeetjudgeIs your website traffic dropping because of AI search engines? Learn how to pivot your strategy to regain control.Many businesses are seeing a decline in visitors as AI answer engines change the traditional search landscape. This discussion examines why your current digital marketing efforts might be losing traction and how to adapt your approach to stay visible.To survive, you need to build better content authority. We break down actionable ways to protect your brand, improve your website traffic, and ensure you remain the go-to source for your customers, regardless of how they search. Implementing a solid AI search strategy is the key to long-term growth.https://www.linkedin.com/in/scottwintheiser/https://lightburn.co/Subscribe for weekly business leadership breakdowns, and let us know in the comments how your traffic has changed recently.Timestamps:0:00 — Highlights1:17 — Welcome and guest introduction1:50 — Digital transformation challenges for B2B businesses2:21 — How AI answer engines are changing website strategy5:00 — Is traditional SEO still relevant?6:13 — Creating website content that answers customer questions6:52 — How the customer journey is shifting7:57 — Becoming an authority source for AI search9:01 — SEO, ads, and influencing AI-driven search10:44 — Reviews and testimonials as signals of trust11:19 — Building a brand when buyers research with AI12:31 — Why useful video content matters13:42 — Anticipating the questions customers ask15:15 — Video, transcripts, and customer-facing content16:18 — Human-made vs. AI-generated video18:41 — Building an AI-search strategy20:35 — The business problem: falling traffic, leads, and revenue22:15 — Diagnosing why website performance has declined23:53 — Lightburn’s approach and services26:07 — Website platforms, AI development, and reducing costs27:09 — Scott’s background and the company’s evolution28:52 — Avoiding AI hype and overcomplicated solutions30:30 — How AI changes content and website-management work31:40 — Hiring and talent challenges in an AI-driven market34:06 — Long-term investments: agile platforms and content36:17 — What to expect from the next phase of AI and websites37:20 — AI chatbots on websites38:26 — AI assistants replacing receptionist-style tasks39:38 — Rising expectations for small-business websites40:42 — How to contact Scott and closing advice41:46 — Final takeaway: treat your website as an ongoing investmentMusic licensed through Soundstripe.Code: OIZ1NDT9K0EVAXRG