Why AI Shopping Is the New SEO: Essential PR Strategies for Product Brands

from She Sells Differently - Authentic Selling & Business Growth Strategies for Faith-Based Female Entrepreneurs · host Andee Hart, Gloria Chou

Send us Fan MailGrab your {free} ticket for the Product Seller Summit happening April 13-17th, 2026!Discover the future of online marketing and sales strategies for product based businesses in this eye-opening episode. Andee hosts PR strategist Gloria Chou to reveal why AI shopping is revolutionizing how customers find and buy products. Learn why traditional PR is evolving and how getting featured in media can boost your presence in AI tools such as ChatGPT and Perplexity. Gloria shares actionable marketing strategies for product sellers, including how to craft pitches that editors open, leverage free AI tools for editorial angles, and smartly find journalists to pitch using unique methods. This episode is packed with insights that small product based businesses can implement right now to increase visibility and sales without a big budget or large following. Episode Highlights· Why traditional PR has always felt off-limits for small product brands — and why that narrative is outdated· What 'AI shopping is the new SEO' actually means, and why the consumer journey has fundamentally changed· What AI tools like ChatGPT and Perplexity are actually pulling from when they recommend products· How to use Perplexity (free) to find your best editorial angles and write a pitch that editors actually open· How to find journalists and editors to pitch — including HARO, Google News Alerts, and a hashtag trick most people don't know· A real win: how a candle maker with no PR experience or connections sold out 100 units in one hour after landing a Today Show feature More from Gloria: Gloria's Free Masterclass: Get Your Products Recommended by AI — gloriachoupr.com/masterclassInstagram: https://instagram.com/gloriachoupr**DM Gloria the word “Andee” for an extra free gift! Join Andee and Gloria for the Product Seller Summit happening April 13th-17th, 2026. Grab your free ticket here.Grab your spot in the Retail Ready Wholesale Challenge.Resources & Links 👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon! 👉🏼 Best SEO Tool to drive organic traffic to your website 👉🏼 My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently 💻Website 🎥 Youtube 📱Instagram 🎯SSD FB Community

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This episode is 34 minutes long.

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This episode was published on April 1, 2026.

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