Why AI won’t save you from bad positioning (and what will) | Justyna Ciecierska

Good content gets attention in the moment. But when 95% of buyers aren’t ready now, recall is what drives revenue later.In this episode, I sit down with Justyna Ciecierska — positioning strategist and creator of the Marketing Waiting Room™ — to unpack why funnels are dead, why most content gets forgotten, and what actually makes buyers recall you at the moment of need. We cover the two-room model (marketing vs sales), the enemy test that sharpens your message instantly, and how to use AI as a sparring partner, not a silver bullet.This episode is brought to you by Sked Social. As a marketer, you’ve probably tried half a dozen schedulers. But Sked is different: flat-rate unlimited users plus Instagram-specific features that actually work (visual grid, auto-publish Stories, first comment, client approvals). For consultants and agencies juggling multiple clients on multiple platforms, Sked finally puts everything in one place.Start your free 7-day trial:http://go.marketersdocoffee.com/skedsocialUse code CHRISTINE20 for 20% off your first 3 months.Subscribe for show notes and extras from my conversations with marketers who think like founders.Connect with Justyna and Christine on LinkedIn.