Why Alistair Croll wants Canadian startups to be more evil

" Subversiveness is a way of changing the system. And I think what we're seeing right now is that all systems are changing." Entrepreneur and Startupfest founding partner Alistair Croll has co-authored a new book, Just Evil Enough: The Subversive Marketing Handbook. Why are Canadian companies so bad with their go-to-market execution and is now really the time to be preaching subversion and disagreeableness? Let's dig in. The BetaKit Podcast is presented by The BetaKit Newsletter. Your inbox deserves better, and so do you. Stay informed on all things Canadian tech by signing up for The BetaKit Newsletter today.