Why An “Authentic Brand” Doesn’t Exist with James Martin

“Be authentic.” You hear it all the time in the branding space. But what if authenticity wasn’t actually possible? In this episode, I’m joined by James Martin (Made By James) for a very different kind of conversation. We dive into the idea of why “authenticity” when it comes to branding is misleading, why so many creatives end up bored of their businesses, the shifts happening in the creative industry and a whole lot more. You’re either going to love this conversation, or hate it. And if you’re a James Martin fan, and want to hear him take the p*ss out of me, you’ll probably love it. Covered in this episode: Why “authentic” brands don’t exist. Evidence vs. perception and why you need both. Why followers don’t equal success. What a brand really is. Why creatives get bored more easily than most. The shifts that are happening in the creative industry. Defining your own version of success. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  James Martin on LinkedIn - https://www.linkedin.com/in/james-martin-3b594698  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV