Why and how do we fool ourself.

The mind is mysterious, and scientists have now been able to unravel the puzzling games it plays on us. We are masters at fooling ourselves. We conveniently overlook information that contradicts our prior beliefs and do not want to face reality. We do not want to upset the apple cartThe fun part is we don't know this is happening and are fooling ourselves. This is perilous if you are a doctor or an entrepreneur.