Why and How to Build a “Community” MSL Team

In this episode, Bobby Faison joins to discuss the concept and implementation of community MSL teams. The conversation highlights the importance of building these teams, their roles in KOL mapping, and effective engagement strategies. Bobby covers essential aspects such as hiring, qualifications, and entry-level opportunities for community MSLs, alongside the challenges they face. The episode delves into the dynamics between community MSLs and commercial teams, territory management, and travel considerations. Bobby also examines the metrics for assessing the community MSL model's success and offers career advancement advice. The episode concludes with insights into customer segmentation and its impact on field medical teams.