Why and how to build a personal brand in safety, with Laura Aucott

Today's Guest Laura Aucott specialises in contract and interim recruitment at HSE Recruitment, and also holds a level 3 Safety qualification (NCRQ Safety for Managers Certificate) which enables her to really understand the role of a Safety professional. Laura joins us to discuss how safety professionals can build a personal brand, why it's so important that they do so, and how this can help change the public perception of health and safety. https://www.linkedin.com/in/lauraaucott You'll learn ✅ Why safety professionals need to build a personal brand. ✅ The ways a personal brand helps to attract new talent. ✅ How to build a personal brand in the safety industry. ✅ How we can change the public perception of health and safety. ✅ How we can attract more people to become health and safety professionals. Resources The HSE Recruitment Network (https://www.executivenetworkgroup.com/hse-recruitment/) Andy Bounds - How to start a conversation (https://youtu.be/R1CdKrFkiR8) What if the worst happens with Matthew Snarr (https://podcasts.apple.com/gb/podcast/what-if-the-worst-happens-lessons-from-a/id1521150061?i=1000562995159) Women in Safety (https://hseuk.co.uk/women-in-safety/) In this episode, we talk about: [3:17] Why it's important for safety professionals to build themselves a brand. [6:26] The power of personal branding in helping attract new talent. [8:38] The difference between personal branding and company branding. [15:57] The positive side of health and safety. [21:25] How to start building a personal brand. [23:39] How blogging can help health and safety professionals. [27:50] The pros and cons of health and safety physical networking events. [35:08] How to do public speaking. [37:46] The polarising nature of safety. [40:55] What's driven the growth in the health and safety market. [42:55] Where the skills gap in health and safety originates from. We'd love to hear your views and comments about The Safety and Risk Success Podcast, here's how: Share The Safety and Risk Success Podcast on LinkedIn  (https://www.linkedin.com/showcase/safety-and-risk-success-podcast/) Leave an honest review on iTunes. Your ratings and reviews really help and we read each one. Subscribe to keep up-to-date with our latest episodes: iTunes: https://podcasts.apple.com/gb/podcast/the-safety-and-risk-success-podcast/id1521150061 Spotify: https://open.spotify.com/show/7IlSdTgQVfY0CZlnV7ejtf YouTube: https://www.youtube.com/c/ChristianHarris/videos Quotables 08:30 - "If you want anyone good to come and join you, you've got to publicise yourselves, you've got to show what you're doing." 42:34 - "We're in such a good position here where health and safety is well-known, we've got that respect and that backing at the moment that we've been craving for a while, we can't let this slip through our fingers, this is the time that we've got to go out there and really push it and capitalise on it." #safety #insurance #riskmanagement #podcast #personalbranding