Why and how we re-branded

In this episode, Fiona shares the importance of understanding the "why" behind a rebranding decision. She also talks about how rebranding isn't just about changing surface-level aspects like a name or website, but about discovering a deeper purpose and how it will impact both the business owner and their team, as well as their clients or customers. Tune in!You'll Learn How To:Rebranding from My Daily Business Coach to My Daily BusinessHow Fiona started her businessTransitioning from corporate consulting to working full-time with creative small business ownersThe creation of My Daily Business, a coaching and mindset work platformThe brand brief and design process for My Daily BusinessPeople who helped Fiona Killackey with the rebrandingPreparing for a rebrand: why it's necessary and what needs to change (vision, offers, audience, etc.).Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.