Why Anheuser-Busch Is Putting Consumer-Centricity At The Forefront in 2021

from Predicting The Turn w/ Dave Knox · host Dave Knox

Few brands are more connected to in-person events like the Super Bowl and music festivals than Anheuser-Busch. So a global shutdown of these events required a complete rewriting of the marketing plans of brands like Budweiser and Bud Light. I sat down with Marcel Marcondes, CMO of Anheuser-Busch, to discuss the pivots the brands made, why they changed their approach to the Super Bowl in 2021, and how a mindset around consumer-centricity continues to be so important to the business.

What this episode covers

Few brands are more connected to in-person events like the Super Bowl and music festivals than Anheuser-Busch. So a global shutdown of these events required a complete rewriting of the marketing plans of brands like Budweiser and Bud Light. I sat down with Marcel Marcondes, CMO of Anheuser-Busch, to discuss the pivots the brands made, why they changed their approach to the Super Bowl in 2021, and how a mindset around consumer-centricity continues to be so important to the business.

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Why Anheuser-Busch Is Putting Consumer-Centricity At The Forefront in 2021

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This episode is 21 minutes long.

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This episode was published on March 2, 2021.

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