Why Apple Made A Song 99 Cents, with Paul Vidich

Industry veteran Paul Vidich shares how Apple’s iTunes and Steve Jobs defied conventional wisdom to revolutionize music consumption. Discover the behind-the-scenes strategy that turned digital downloads from a pricy gamble into a $1 billion dollar phenomenon within just a year, and learn how this shift laid the groundwork for today’s streaming universe. Seth and Paul unlock the pivotal negotiations that set the stage for iTunes’ success, revealing the critical choices around pricing, metadata, and consumer experience that often go overlooked. Paul also shares eye-opening insights on how early experiments in digital music laid the foundation for streaming platforms like Spotify and Apple Music, transforming the way millions access and enjoy music today. Paul Vidich is a bestselling novelist and former media executive, known for his strategic influence on digital transformation in the music industry and his intricate espionage novels inspired by real-world family mysteries. Learn more at https://paulvidich.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices