Why Apple Really Killed the iPhone Mini
from Phonegram News
Everyone begged Apple for a small phone, but almost nobody actually bought it. The iPhone mini was supposed to be the ultimate one-handed flagship: compact, gorgeous, and packing pro power. So why did Apple ruthlessly kill it? First, building it was a money pit. Unlike the iPhone SE which recycles old designs, Apple engineered a custom chassis for the mini. That required dedicated, expensive factory lines. Second, the sales were devastating. The iPhone 12 mini made up just 4% of total iPhone sales. The 13 mini did even worse, grabbing barely 2 to 4%. Apple officially axed the lineup for good. The internet may love tiny phones, but our wallets clearly voted for giant screens.
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Everyone begged Apple for a small phone, but almost nobody actually bought it. The iPhone mini was supposed to be the ultimate one-handed flagship: compact, gorgeous, and packing pro power. So why did Apple ruthlessly kill it? First, building it was a money pit. Unlike the iPhone SE which recycles old designs, Apple engineered a custom chassis for the mini. That required dedicated, expensive factory lines. Second, the sales were devastating. The iPhone 12 mini made up just 4% of total iPho...
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