Why are Botox Sales Going Up? ft. a Cognitive Neuroscientist (Dr. Sahar Yousef)

We ALL have racing thoughts and narratives about ourselves that we can't shut down - our "identity-based beliefs". How do we use that to our advantage? What is "stress" physiologically speaking? Is "video fatigue" real, and why are Botox sales through the roof since COVID? This week, we unpack it all with Dr. Sahar Yousef. Dr. Sahar Yousef is a cognitive neuroscientist as well as faculty at UC Berkeley’s Haas School of Business. She has conducted research on brain plasticity, human performance enhancement, and cognitive training. Outside of the academic world, Sahar runs “Becoming Superhuman”, a training and consulting firm which teaches busy professionals who think for a living how to get their most important work done, in less time, with less stress.  Her work has been featured in Forbes, The Wall Street Journal, Wired, and Business Insider.