Why are celebrities like KSI buying football clubs?

What this episode covers

Ryan Reynolds and Wrexham, Michael B Jordan and AFC Bournemouth, Snoop Dogg and Swansea City FC. And now YouTuber KSI and Dagenham and Redbridge. There’s a growing list of celebrities investing in lower league English and Welsh football clubs. But is this a good thing for the clubs? And how much influence do these celebs actually have? Emma Middleton from BBC Sport explains. We also hear from some fans around the world. It’s not just English and Welsh football. Celebrities are also buying into American football teams, Formula One and cricket with the Indian Premier League. Journalist Janhavee Moole tells us about the situation in India. Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Benita Barden, Chelsea Coates and Julia Ross-Roy Video producer: Tim Hodges Editor: Verity Wilde

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How long is this episode of What in the World?

This episode is 12 minutes long.

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This episode was published on March 26, 2026.

What is this episode about?

Ryan Reynolds and Wrexham, Michael B Jordan and AFC Bournemouth, Snoop Dogg and Swansea City FC. And now YouTuber KSI and Dagenham and Redbridge. There’s a growing list of celebrities investing in lower league English and Welsh football clubs. But...

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