Why are creators getting weird? 🤯 It’s not just for fun – it’s working, according to Avery Schrader. He should know, he's the founder of influencer marketing platform Modash.

⚖️ On the brand side, it’s all about balance. To succeed, companies take the pressure off performance and focus on driving content that gets their audience to connect the brand to the problem they're facing.Expect more insight and honest conversations from global founders on Winning Friends – our new podcast where community meets smart business thinking.🎧 Listen to the full episode today.Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.