Why are facts not enough?

Why are facts no longer enough to change attitudes & behaviours?  How can we communicate new ideas & information in the modern world?  How can we persuade people to make the changes necessary to combat environmental & supply chain challenges?  In this programme we look at the psychology of Human Behaviour Change. We're joined by Jo White & Suzanne Rogers from Human Behaviour Change for Animals, & by Ruth Layton, a vet & co-founder of FAI Farms. Produced by Farmwel.