Why are NBA ratings down?

In the past thirty years, basketball has seen a tremendous rise in popularity across the globe, becoming the third most played team sport globally behind soccer and cricket. As the Los Angeles Lakers face elimination against an Anthony Edwards-led Minnesota Timberwolves team tomorrow, we want to know why it is that the sport's biggest and best league, the NBA, has seen its ratings plummet in recent years? The answer is as layered and complex as the beautiful game itself. DJ Herrera has the story.