Why are so many of us still failing at the task of capturing data?: Talking events podcast - episode 8

Data capture is an essential part of an event’s operations. In a typical exhibition scenario, capturing the information of visitors is as critical to the organisers as it is to the exhibitors.  So why are so many of us still failing at the task of capturing data? Whatsmore if we do capture it, what are we doing wrong when it comes to managing that data and incorporating it into our operational systems? In the first of a two part data-capture special, Hugo Spalding from MSP and Jim Curry from Exhibitor Smarts look at the ways in which we now capture the information we desire.