Why are Sports So Spirited?

from SPORT BEACH 2025 · host Stagwell

Whether it’s the roar of a crowd or the clink of celebratory glasses, sports and spirits are two of the most powerful cultural connectors, and Diageo is at the center of both. Hear Sophie Kelly, Diageo’s SVP of Global Tequila and Mezcal, NBA star and tequila entrepreneur Kyle Kuzma, NBA Hall of Famer and winery founder Carmelo Anthony, and La Fête Wines Co COO Clement Reid explore how to build global brand loyalty by tapping into the sports-spirits world that unite fans globally. Speakers include Kyle Kuzma, NBA Champion & Entrepreneur; Carmelo Anthony, NBA Hall of Famer, Entrepreneur & Philanthropist; Sophie Kelly, SVP of Global Tequila and Mezcal Categories, DIAGEO; Asani Swann, Co-Founder, VII(N) The Seventh Estate; Clement Reid, COO, La Fête Wine Co. #sportbeach2025 #stagwellatcannes #sportbeach #canneslions #melo

What this episode covers

Whether it’s the roar of a crowd or the clink of celebratory glasses, sports and spirits are two of the most powerful cultural connectors, and Diageo is at the center of both. Hear Sophie Kelly, Diageo’s SVP of Global Tequila and Mezcal, NBA star and tequila entrepreneur Kyle Kuzma, NBA Hall of Famer and winery founder Carmelo Anthony, and La Fête Wines Co COO Clement Reid explore how to build global brand loyalty by tapping into the sports-spirits world that unite fans globally.Speakers include Kyle Kuzma, NBA Champion & Entrepreneur; Carmelo Anthony, NBA Hall of Famer, Entrepreneur & Philanthropist; Sophie Kelly, SVP of Global Tequila and Mezcal Categories, DIAGEO; Asani Swann, Co-Founder, VII(N) The Seventh Estate; Clement Reid, COO, La Fête Wine Co.#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #melo