Why Are Trial Lawyers Doing Jury Research and Focus Groups? [Ep 27]

In our previous episodes, we've been sharing some how-to's when it comes to doing focus groups. But it's also important to take a pause and think about why we are doing focus groups, to begin with. There are various reasons we might be holding ourselves back from doing focus groups. Maybe, there's some confusion around why we have to do it. At times, too, we could already be too deep in case preparation that we get lost and no longer see what's coming behind us. It's so easy to lose those points of view, and that includes the jury's point of view. When that happens, we start discounting the weaknesses of the case and the points the opposing counsel is trying to make.  Hopefully, this episode will help give you a new perspective around focus groups by recognizing not just the exterior barriers to doing focus groups which we have discussed previously (cost, lack of skills, lack of time, etc.), but also some internal barriers that we need to think about. In this episode, you will hear: Figuring out the facts that fuel the weaknesses of the case Testing the emotional buttons that people are deciding the case on Finding the big picture The importance of writing out first impressions Subscribe and Review Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet.  We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.larricklawfirm.com to download it. Supporting Resources: Larrick Law Firm If you have a question or would like to hear a topic on an episode, please email [email protected].  Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.