Why Your Used Car Leads Stop Converting (And the 3 Fixes Every BDC Misses)

The seasonal shopper index drop is here — right on schedule, just like every spring for the last 15 years. But too many dealers are reading the dip as a slow market and reacting the wrong way: cutting prices on cars that already had hand-raisers at full sticker.In this episode of LotTalk, Chris Keene, John Anderson, and Renaldo Leonard break down why "less at-bats" doesn't mean less business — and why most managers are losing margin to themselves, not the market.