Why Are Vegan Ads Getting So Cringey?

There seems to be a trend in vegan marketing that's getting more common- cringe. After Oatly made a song, Sol Cuisine decided to make a song about cauliflower. Then THIS in the UK said hold my beer and made an ad about tricking vegans into thinking they're eating meat. What's going on?! Sol Cuisine Song: https://www.youtube.com/watch?v=EAyZPS5noaQ Oatly Song: https://www.youtube.com/watch?v=_HQU0MB0D5A Oatly patches: https://www.instagram.com/p/CZhWXjnoOv2/ Oatly apology?: https://www.instagram.com/p/CZtNuNTsc6j/ THIS Uk ad: https://www.instagram.com/p/CaRxhjHq7G9/