Why are we seeing FS marketing teams who fear AI?

This week, we kick off a discussion prompted by the conversations we've been having with our clients.More often than you might expect, we're meeting financial marketing teams who don't use AI (particularly agentic AI) anywhere near as much as they could/should.So, why is that?Chapters00:00 Introduction and episode overview00:16 The trust reset theme and AI in financial marketing03:28 Why do FS marketing teams struggle to get good output from AI?14:58 Are security fears scaring marketing teams away?18:27 Can AI write in my brand's tone of voice?24:45 Claude's new AI copy watermarking33:58 Where's the line between AI you can trust, and risky use of AI?49:42 Advice for marketing teams burnt by poor use of AI51:25 What does the near future look like for FS marketing teams?53:29 Jargon Busters: Zero Sum Game