Why are we talking about Roxy Jacenko?

This isn't a let's get stuck into Roxy Jacenko podcast it is more the lessons learned for brands and businesses and what to do in a crisis. During the week Phoebe Netto of Pure Public Relations did a video on LinkedIn calling out the behaviour and even our expectations of failed marketing campaign by one of Australia's best-known PR. It was a shambles form the beginning, and it still has a lot more to play out in both the courts and dare I say it on social media. What can brands learn from this failed stunt? Why is this almost 'modus operandi' of Roxy and how does she just move on from this? The team discuss in this special edition of The Experts Podcast.