Why are Women's Sports Still Undervalued?

In Episode 2 of Val's Playbook, a women's sports podcast, Val Sardelli breaks down why women's sports—including women's soccer and women's basketball—continue to be undervalued despite the undeniable talent, work ethic, and growing fanbase of female athletes. This undervaluation isn't accidental—it's systemic. From historical gaps in investment to ongoing disparities in media coverage, Val unpacks the structural challenges that have shaped the perception and growth of women's sports. In this episode, Val explores the financial instability faced by early leagues in women's soccer, including WUSA, WPS, and the early days of the NWSL, and compares it to the long-term backing of men's leagues. She also dives into how inconsistent media coverage—from WNBA blackouts to limited visibility outside major events—has impacted women's basketball and the broader landscape of women's sports. Beyond visibility, this episode highlights the realities female athletes face when it comes to pay gaps, marketing disparities, and unequal resources. Val also examines how language, comparisons to men's sports, and media narratives influence how women's sports are valued. Through real-world examples, including the U.S. Women's National Team's fight for equal pay and the evolving opportunities for female athletes, this episode makes one thing clear: the issue isn't talent—it's exposure, investment, and priorities. Whether you're passionate about women's soccer, a fan of women's basketball, or looking for a women's sports podcast that goes deeper into the business and culture behind the game, this episode gives you the full picture. Follow, subscribe, and join Val as she breaks down the systems holding women's sports back—and what it will take to change the game for female athletes everywhere.