Why Are You Rebranding? | Shachar Meron, Partner and Creative Strategist, Bluegreen Branding

In this conversation, Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, discusses various aspects of branding, including how to talk about your company without being boring or overselling, the process of rebranding, and the importance of trust and ethics in branding. He shares examples of brand redesigns and highlights the unique aspects of branding in the university setting. Shachar also addresses the impact of AI on copywriting and discusses generational differences in branding.This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/ Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation 📌TALKING POINTS05:22 - The Process of Rebranding06:27 - Poor Reasons for Rebranding08:36 - When to Consider Rebranding17:22 - Balancing Branding with Other Business Challenges22:56 - The Impact of AI on Copywriting29:19 - The Importance of Trust and Ethics in Branding35:01 - The Evolution of Trust in the Workplace🌟ABOUT SHACHAR MERONShachar has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs.He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise. Shachar is also a Senior Lecturer who teaches advertising and brand strategy at the University of Illinois, where he also earned his BS and MS in Advertising. Over the past nine years, he has won several teaching awards.🔗CONNECT WITH SHACHAR LinkedIn: https://www.linkedin.com/in/shacharmeron/  Website: https://bluegreenbranding.com/  🔗CONNECT WITH TOM Instagram: https://www.instagram.com/tomfinnovation/  LinkedIn: https://www.linkedin.com/in/tomfinnovation/  YouTube: https://www.youtube.com/@TomFinnovation/  X (Twitter): https://twitter.com/tomfinnovation  Facebook: https://www.facebook.com/tomfinnovation  Pinterest: https://www.pinterest.com/TomFinnovation/  TikTok: Learn more about your ad choices. Visit megaphone.fm/adchoices