Why Aren't AI Engines Citing Your Content? (Hint: You're Missing Knowledge Graph Enrichment) — with Paul Rowe

Send us Fan Mail📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIf you've been wondering how to actually get AI engines to start citing your brand, this episode is for you.Cassie sits down with Paul Rowe, founder and Chief Generative Engine Officer at NeuralabX, who has been heads-down researching generative engine optimization since the Princeton GEO study was published in June 2024. Paul brings a rare combination of original research, live citation testing, and a refreshingly clear point of view on what's actually working inside ChatGPT, Copilot, Perplexity, and Google AI Mode right now.Spoiler: the brands getting cited aren't winning because they nailed traditional SEO. They're winning because they understand something most marketers haven't caught onto yet.In this episode, Cassie and Paul cover:What knowledge graph enrichment actually means in a GEO context (and how it's different from the SEO definition you already know)How Paul is running live screen-recorded citation tests across four AI engines—and why that kind of original content is catnip for AI enginesThe AI citation benchmark study Paul is running on his top competitors, and what the data is showingWhy service-based businesses have a built-in GEO advantage through case studiesThe recency stat from Profound that should change how you think about content updates (spoiler: 56% of citations come from sources updated within the last month)What "updating a post" actually means, and why changing the date doesn't countWhy the "SEO is GEO" narrative Google keeps pushing is only about half trueIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com